When it comes to fundraising, there’s transformational, transactional…and aversional?

Just in time for your year-end fundraising, ThinkGeek is now offering the SnūzNLūz Wi-Fi Donation alarm clock:

The SnūzNLūz uses the very complex psychological phenomemon known as ‘HATRED’. Basically it’s human nature to wish harm upon your enemies. Similarly, it’s human nature not to give your enemies gobs of cash so that they can grow big and dominate the world with their totally wrong, stupid and invalid point of view. ThinkGeek realized that. That’s why everytime you hit the snooze button, the SnūzNLūz will donate a specified amount of your real money to a non-profit you hate. The problem of sleeping in is solved.

The New York Times notes that you can select from more than 6,200 hated charities (ThinkGeek suggests PETA, the ACLU, The Wilderness Society, the GOP, Moveon.org, and the American Coal Foundation.)

And it’s easy to setup and use too! Just plug your SnūzNLūz in and either connect it to your network via the RJ45 jack on the back, or via WiFi (WPA supported) if available. Then simply configure via the embedded web browser configuration utility. From here it’s a snap. Simply select your online banking institution from the list of supported banks (currently over 1600 are supported). Supply your login information and then select your favorite HATED charity or non-profit from the included lists (over 6200 currently supported). Then plug in your donation amount per snooze incident ($10 or more), set the time, and alarm, and voila, instant time profit!

For all those who know traditional transactional fundraising has run its course but are reluctant to coach champions transformationally, the third way has officially emerged.