Monthly Archives: August 2009

A/F/F/F/F: P/E/O in a secular marketing context

Just went through the rabbit hole (courtesy of a tip from Katya Andresen’s blog) to see what P/E/O looks and sounds like in a radically secularized context. Story Innovation Labs is offering a free downloadable e-book entitled Storylistening through Social … Continue reading

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A real-life example of how to coach your champions from a distance

True confessions time: When I wrote the cookie book with Amy Karjala and Rebekah Farquhar, we decided to build the story around a small, local youth ministry because I felt that local ministries would have a much harder time thinking … Continue reading

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Marketing Your Ministry: A real-life example of an O recruiting P’s

The Big Idea in the free Marketing Your Ministry workshops and labs we’re teaching this month and next is this: The work of recruiting new champions for your cause does not belong to you. It belongs to your champions. Your … Continue reading

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