Monthly Archives: July 2009

One of the appeals of traditional/transaction fundraising (ttf) is that it’s so easy to measure. It’s all about the Benjamins, baby! You know if your ttf efforts are succeeding or failing by looking at your gross and net incomes and … Continue reading →

Right smack in the middle of our week on measurement comes a post from The Agitator (commenting on a post from DM News)… …on measurement. You’d almost think we planned it. Both articles posit three groups of donors/consumers [Editor’s note: … Continue reading →

Measurement sounds like an inherently complicated subject, but it’s not. Most of the time we can learn an immense amount about a situation without even looking at specific measurements. All we need to look at is what’s being measured. Take … Continue reading →