Monthly Archives: May 2009

Transformational Corporate Relations

Continuing on with our theme this week about concrete steps you can take to move your development program from transactional to Transformational, consider this corporate relations gem from Time Magazine. Corporate relations initatives are either nonexistent or strikingly transactional at … Continue reading

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Using thank you receipt letters to grow champions

Our theme this week is ‘Simple steps you can take to move from transactional fundraising to Transformational Giving in your existing development program’. Yesterday we highlighted a cool brochure (I think that’s the first time I used those two words … Continue reading

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A brochure I actually like

Brochures and DVDs are typically my two favorite whipping boys for what’s wrong with our fundraising programs. Nonprofits spend way too much time and money on them and frequently mistake a good brochure for a fundraising program. So when I … Continue reading

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