Monthly Archives: September 2007

Greg Stier and his team at http://www.dare2share.org and I have been working on a transformational giving strategy that I think nicely illustrates the point we discuss at the seminar that we need to encourage “multimedia-ism” (engaging our champions in a … Continue reading →

Thanks to Kirsten Grubb from http://www.pacific-lifeline.com (who attended the Long Beach seminar) for this great link to a site offering a free e-book on using the Internet for advocating causes:  http://www.issuemarketing.com/ Kirsten notes that it’s not a 1:1 crossover to … Continue reading →

When you do an e-mail series (like a weekly devotional or a daily tip e-mail), you need to make sure that the ask is completely consonant with the overall content, i.e., that the ask isn’t one topic and the devotional … Continue reading →