When you do an e-mail series (like a weekly devotional or a daily tip e-mail), you need to make sure that the ask is completely consonant with the overall content, i.e., that the ask isn’t one topic and the devotional e-mail that it sits in, another.
Here’s a great example of that truth in action! Check out the following link to learn how one nonprofit combined activism with a financial ask–and far exceeded their goals by doing so! When you do things this way, 1 + 1 can equal 10!
http://www.nonprofitintegrator.org/?cat=6
(By the way, why not sign up for The Integrator while you’re there? It’s another great resource on e-fundraising and e-marketing for your regular review.)
About Pastor Foley
The Reverend Dr. Eric Foley is CEO and Co-Founder, with his wife Dr. Hyun Sook Foley, of Voice of the Martyrs Korea, supporting the work of persecuted Christians in North Korea and around the world and spreading their discipleship practices worldwide. He is the former International Ambassador for the International Christian Association, the global fellowship of Voice of the Martyrs sister ministries. Pastor Foley is a much sought after speaker, analyst, and project consultant on the North Korean underground church, North Korean defectors, and underground church discipleship. He and Dr. Foley oversee a far-flung staff across Asia that is working to help North Koreans and Christians everywhere grow to fullness in Christ. He earned the Doctor of Management at Case Western Reserve University's Weatherhead School of Management in Cleveland, Ohio.
Do the Word 